“Over the last decade of telecom revolution, constant price fall in handset industry has worked wonders for the consumer, who wants all the features in his phone but is often restricted by his budget”
Around five years ago, I was sitting at a hangout spot in West Delhi when suddenly an exceptionally loud ringtone almost pierced my ear curtains. A moment later, waiter at that momos corner pulled out a big flashy mobile phone and started talking in his local language. On inquiring later, the costly looking phone was for only Rs 2000.
Since the mobile revolution in our country started in the last decade, we have seen immense drop in the prices of the mobile phones. The international brands are facing stiff competition from Chinese and local companies because of huge price difference. Earlier, there were only unbranded Chinese handsets that were selling low price phones but now there are numerous Indian companies which are selling phones at highly competitive prices.
Phones from companies like Byond, Intex, Rage, Lava, Maxx, Micromax, T-Series give enough leverage to the customer to opt for phones with required features without burning a hole in their pockets. There are plenty of features like dual SIM, internet access, MP3 player, a descent quality camera and many more that one can gets within a budget of 2000-5000 or even lesser.
The only thing that one has to compromise on the phone is brand but that does not make a big difference as every phone has an average life of 1.5 to 2 years. And with most of the Indian companies working hard on improving their after sales service, the worrying factor about the durability is slowly fading away.
Cheap phones from these indigenous companies has also led to international companies bring their price tag down and this competition in the market has come as a boom to the Indian consumer, whose prime objective while buying a product is to ensure value for money.
No comments:
Post a Comment